A blog on issues affecting Australia's newsagents, media and small business generally. More ...

$7.5 million prize drives scratch ticket sales

silver-spectacular-lotteryHere in New York these posters are everywhere on the street promoting the Silver Spectacular scratch lottery ticket game. First prize is US$7.5 million. That’s a nice prize for a scratch ticket game. Tickets cost $25 and I’m told they are selling well.

More generally, buying a lottery or scratch ticket in New York – they are mainly available from c-stores and newsstands. Very little corporate image – a couple of posters and a floor unit listing the current prize values.  I talked to a couple of retailers and they were shocked that Aussie lottery retailers were required to spend money on fixtures, What the retailers have here, and it’s not much, is all provided.

7 likes
Lotteries

Join the discussion

  1. Wally

    I wonder what type of commission they have there. It would also be interesting to know how many different lottos are operating.
    The state governments here appear to have created another monopoly by selling their interests. Now they do what they want.

    2 likes

  2. Mark Fletcher

    Wally, state owned – one operation for lotto and instants: http://nylottery.ny.gov/wps/portal

    6% commission. All the details are here: http://bit.ly/1kyAKxq It’s an interesting read.

    1 likes

  3. Wally

    Thank goodness for the State lottery in WA.
    I bet many people wish they could get the state lottery back in the other states. so much money used to go to charity instead of the pockets of a monopoly.

    1 likes

  4. Mark Fletcher

    I agree Wally. Lottery West does it particularly well. I think lotteries is better off in government hands.

    1 likes

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image