The Rockhampton Morning Bulletin today talks down lotto to its readership. This same newspaper relies on lotto retailers, newsagents, to promote its product to their customers.
Newspapers are happy to report stories that put other products in a negative or difficult light but rarely embrace the opportunity to do the same about their own product.
I am sure there is another angle the newspaper could have taken with the data on lottery wins.
So glad our local paper makes certain to promote the big lotto draws and shares the exposure around its various newsagency outlets quite fairly. The last month has been quite a boon in foot traffic for us due to lotto, I have quite a bit of ordering to do this coming week as some lines are getting very low and I need to get ready for the autumn travellers, who will start passing by pretty soon after the schools go back.
This same newspaper probably puts big lotto winners on its front page. Let’s not get too sanctimonious about what angle this Rockhampton newspaper takes. Swings and roundabouts.
Quiet megadraw in our shop compared to previous years. Perhaps the Tatts APP, perhaps the increasing on-line sales, perhaps the scoopon offer from Oz-Lotteries. If customers are buying from home then you can’t up talk syndicates for the extra sale.