While the latest issue of InStyle magazine is a challenge to display we have been driving good sales with a half waterfall and with a copy placed above the displays showing off the free beach bag that comes with this issue.
We will sell out of this issue without a doubt and having the bag on show will be key to achieving this. The gift is perfect for the Australian summer and the Melbourne weather is helping there.
It’s not a free bag. They’ve put the price up by $4.75 for this issue. This trend of attaching something to a magazine but making the reader pay extra for it seems to be increasing. It annoys those who just want the magazine.
I guess Cameron. The issue is a sell out so I rate it a success.