One thing Australian shoppers think about Australian newsagency businesses is that we don’t change. One way to push back on this perception and to help your team enjoy the business more is to provide a refresh of staff uniforms. For a couple of weeks get people wearing a different t-shirt, for example. You could go with something fairly traditional like in the example I have created or go crazy with a t-shirt like: A grown man can never have too many soft toys.
Choose a caption that promotes part of your business in a fresh way. Your people also get to wear something different to work. Plus you are promoting your business in a fresh way – that may get it more noticed.
The keys are: be really out there with what you put on the t-shirt, everyone must be involved, have fun, target a specific business outcome, and, most important: get everyone in the business on side before you pay for the t-shirts to be printed. Remember, at its core, this is a business marketing idea.