Magazine sales spike in the week before Christmas as people purchase them as gifts. It’s important we find time to refresh the magazine offer, making sure categories are obvious and gift appropriate titles are put in their best light. Ten or fifteen minutes every day in this last week can help drive extra magazine sales. Given the surge in sales of cards and gifts it can be easy to forget magazines.
Is this store with the magazine feature wall with plenty of magazines on full face display we relayed on Friday and have seen good results since.
They sure do.
I put my signs up last Sunday morning
“Mags are great for Dads”
” Got a mag for after Xmas?”
“Stocking stuffer mags here ”
“Try a new title for Xmas”
“Teens titles here”
etc etc. I have a bunch of customers for whom the mag each for after Xmas dinner is a tradition, we have built up this idea over the years and talk about it at the front counter. When these discussions happen, OTHER CUSTOMERS LISTEN.
New Magbook style thing this week, “how to be anonymous online” or similar (sorry I’m home late and had a “day off” driving an 8 hr roundtrip, brain fried), allocated 4 copies and sold two of them
before 9am Monday. This is the type of thing on peoples minds, and if placed front and centre is a great buy for the odd gift at Xmas. I just love selling the quirky stuff !