Whether your newsagency is open Boxing Day or the day after, immediately after Christmas is an opportune time to quit dead stock – any stock that has not sold in six months or more. In fact, I’d class stock as dead if it has not moved in three months.
So, use your computer system to list your slow or not moving stock, decide on your rock bottom price, think about how your will display this and design appropriate SALE PRICE tickets to promote the discount.
If you’re in a shopping centre you will probably need to run a lower price than if you are in a high street situation. My experience over the years is that most retailers in a shopping centre will drop prices considerably in their Boxing Day Sales.
In considering the stock you will cut, target two or three items for cost or below pricing. make these your hero products. They need to be genuinely sought after products. It could be even that you buy in especially. However, the real value for any retailer of a post-Christmas sale is to clean out the dead wood and make space for new product.