We jumped on the Pilot pen opportunity pitched to us through GNS. I like for small format counter unit. These pens are an easy add-on item where people are purchasing boxed and single Christmas cards. We’ve kept the price below $5.00 to drive volume. Adding s $4.95 stationery item to a basked with the average card purchase of over $20.00 is nice icing on the cake. Counter placement is key.