Covering-up the headline with a stuck on not ad for Kogan on the front page of the Herald Sun today shows that News Corp. does not think headlines sells newspapers. It’s this disrespectful treatment of editorial content that maybe causes some newsagents to not regard newspapers as they one might have. Covering an AFL store in Victoria? Nuts!
I’ve got to say that I dont think headlines DO sell newspapers! I cannot remember ever seeing a customer walk in, look a the front cover of the newspaper and then walk out again without buying it because it wasn’t appealing? In our area, people buy the paper because they’re habitual. Yes, many complain that they shouldn’t buy it cause its full of crappy journalism or ads (duh!), BUT they still buy it, day after day…