Some major retailers have boxed chocolates under popular game brands: Scrabble, Monopoly and Twister. I have seen them in several stores this week – on the shop floor in a high traffic location.
Maybe I missed the opportunity from one of our suppliers. I’d love to have had these available for Christmas – especially Scrabble given the other gifts I can get with this popular brand.
Brands sell – I’ll take branded product over cheaper imitations any time. They carry a better margin and are more trusted by consumers.