We’re heading to 100 of these cute Christmas-themed Ty Beanie Boos sold. While some have been purchased as a result of catalogue marketing we have undertaken, more than half have been purchased on impulse. Around a third of purchases were with other plush items.
In this newsagency our plush sales in November were up 22% on November 2012. Plush accounts for 10% of all sales. This business does not have lotteries products – I mention this to give perspective to the % of sale stat.
Part of our success with this and other plush items is off-location displays. While we have the Christmas Beanie Boo on the stand, we also have placement with boxed Christmas cards. This off-location work really helps impulse purchases.
A side benefit of such strong plush sales is that plush products attract happy customers.
Hi Mark,
Who is the supplier for this cute toy?
TT it’s from Big Balloon. This particular Boos is a newsXpress exclusive line. Ty, the US parent, will do exclusive lines for order commitments to a minimum value. The exclusivity is vitally important to growing the category.