These Christmas decorations form Jacman which light up and have a name on each have been selling exceptionally well. We’ve had customers buying four and five at a time. We have used them on the lease line to attract shoppers. What’s interesting is that cheap and nasty discount retailers nearby have similar looking but inferior product. We’re getting the sales because we have a better value proposition.
These cheap and nasty discount shops are tending more and more to copy us for product. try as they might, they can’t and won’t match quality and ultimately it is quality the shoppers you want actually want for themselves. So I say to the copycats, copy all you like. You’ll ultimately fail.