With more and more lower volume magazine segments we are overlapping titles to drive space use efficiency. Fitting three and four titles where we would usually fit three helps us reduce the retail space costs of these titles thereby enabling us to offer range for a longer period of time.
I’ve been in this business long enough to recall the push by Daryl Fedden of Gordon and Gotch for us to go with full face display of magazines. retail space costing what it does and magazine sales being what they are we will see more newsagents overlap covers to be able to offer the range in less space.
Our store completely bypassed the full-face waterfall trend, taking it as being a fashion trend that did not suit us. We concertina a lot of titles and are well known in the district as the “go- to” newsagency for specialist titles. Suits the customers, suits us, pays the bills.
Hooray for a captcha code I can use lol !
I see this working well in newsagencies where a larger range of specialist titles is the point of difference.
Those newsagencies who drive more business from convenience or impulse are likely to be better off sticking with a less visually busy or full faced display.
We have always used this method in our hobbies section (planes, trains etc), there are so many different titles and we get good sales from this area, so it’s the only way to manage it.
Doesn’t look as good but we do try and keep it organized and tidy.
With magazines taking up more space than their GP justifies, do you think this will become more the norm; particularly for slow selling monthlies? We are full face for weeklies and most monthlies currently.
I’m posting tomorrow to show how we do the weeklies. Even there, for the UK titles, we display them this way.