Hot Peppa screamed the above-the-masthead headline on The Saturday Age on Saturday. They’re right. Peppa Pig is hot. Our sales of Peppa Pig plush, magazines, activity packs and other items are excellent. It’s a brand we use to pull traffic from the mall outside our shop and it works! The article in The Saturday Age is essential reading for anyone selling Peppa Pig products.
We’ve been selling Peppa Pig products since their release and get excellent word-of-mouth traffic.
This photo shows how we place the Peppa Pig display unit on the lease line with two other plush display units. Each is sign-posted to connect with shoppers who know and love the brands.
These stands work best when full!
This is a brand through which newsagents can expand their offering and drive a better overall gross profit for the business. It all starts with understanding the opportunity.
Oh where did you get the Sesame Street stand Mark? Love it!
Our plush sales are continually climbing and never cease to amaze me. That said I have found in our area (affluent demographic), licenced plush is the only way.
We recently experimented with some collectable Silver Tag Bears that retail between $120-$170 and we have sold 2/6 in 3 weeks. I dare say the others will be gone in December as I now have 3 bear collectors that come to visit and have a hold 🙂
Stacey the Sesame Street product is from Jasnor.
Oh I’ll have to ask them about it as we do quite a bit of Sesame St. Thanks!
Mark, were did you buy the Peppa Pig plush from?
John Big Balloon. I’m a newsXpress member and get early advice on things like this and special pricing.