The team at one of my newsagencies refreshed Christmas a couple of days ago, creating a zone focussing on single and boxed cards, plush and some decoration items. While previously we had all the product out, the various items were too far part, in different parts of the shop even … there was no focused Christmas pitch. Bordering the area with a terrific line of single cards and framing this around with Christmas themed categories, the result is a strong presence that is delivering a nice sales boost.
The placement of the large Hallmark plush items right at the front is excellent. Customers are drawn to them.
Christmas has kicked in early this year. sales are excellent.