I love this display of socks I saw in David Jones in Sydney this week. It was away from the sock department, next to an escalator. It was placed to grab attention of those leaving the floor heading down a level and probably to the exit door. The strategy is to try and grab an extra sale to someone who’s done shopping and is leaving.
I love this idea and think newsagents can do the same with exiting customers. I often ask newsagents who are concerned about inefficient lottery and newspaper customers what they place as an exit offer. I touched on it is my Sunday newsagency marketing tip last weekend.
The other thing to love about the sock display is that the display itself is a terrific Christmas decoration for the store. There are products we could display where they become a decoration for us.