The Age today has a wrap-around four-page ad promoting subscriptions as christmas gifts. as a retail-only newsagent I’m not keen for a product to be hidden by a promotion seeking to reduce my foot traffic.
The inside two pages of the wrap-around contain the details of the digital-only and print and digital offers for access to the newspaper. Digital is clearly the pitch here. tellingly, there is no print only offer being promoted.
Hey Mark, Newspaper publishers don’t care about Retail only newsagents. If they cared their actions would show that they cared.