Dannii Minogue promoted Aussie newsagents in a tweet to her 1M+ Twitter followers promoting the latest issue of Who magazines.
Every promotion of our channel by a celebrity or a company with a decent number of Twitter and or Facebook followers helps promote our channel and reinforce our relevance – especially if we’re the only outlet mention as in Dannii Minogue’s tweet.
if you go to Twitter you can see the engagement that followed the Tweet.