I’ve found another magazine I’d like to stock but don’t because the amazing magazine allocations system has failed to consider my business appropriate for it. I like the look of One Handed Cooks and am sure I could sell it even at the relatively high price. All they need is a smart website to help us find and order titles like this. Magazine distributors would make more money trusting newsagents.
Received 26 sold only 3. Located at front of shop and in cooking section.
Not a single poster so no eye catching displays that might have resulted in a few more sales.
Sent mine back i have no room for any new mags and there wasn;t anything i really wanted to take off to find a spot
Hi Jenny, (& Mark)
Nick from CMMA Digital & Print here – we are the publishing company that produces One Handed Cooks (OHC) for Allie, Jess and Sarah.
Can you email your details & newsagent you are referring to as I will get in contact with network services and ask why so many were sent to the one newsagent. My email is nick@cmma.com.au
In terms of posters we have found with previous promotions that maybe 1 in 100 or if you are lucky 1 in 50 actually put up posters. We understand it’s a crowded space and for a niche publication cut through can be hard to achieve against the weekly and mass monthlies – this is why we went in another direction.
The One Handed Cooks promotional strategy has been across several mediums:
The Blog: The OHC blog has grown in 18 months to between 20,000-25,000 Unique visitors monthly (www.onehandedcooks.com.au) – the main story since launch a week ago has been the magazine and driving readers in store to buy it.
Social Media – One Handed Cooks Facebook page is over 21,000 fans and growing by around 1000 fans a week – again the main message is the magazine is on sale and driving visitors in store to buy it. The last 7 days stats show we had over 7,200 interactions (Comments/feedback etc) and reached 124,000+ people.
PR: Allie & Jess have done around 10 interviews across radio in the last week with more planned and a potential appearance on morning TV looking likely.
The magazine has only been on sale now for a little over a week (it’s a quarterly title) so it’s early days but looking at the feedback through social media people are looking for the title in store. (with all the feedback extremely positive) I am waiting on a report today regarding the first week and it will be interesting to see the % of early returns. As a new publication promoting the title is never an exact science – with something like this reaching as many people as you can has to be the main goal.
OHC is a great story of 2 mums based in Sydney’s north shore (and a sister Sarah) who started a blog simply educating parents easy & simple ways to prepare meals for the family. As you can see it has been a success on its own accord simply by the content the team creates.
The magazine was the natural next step.
I look forward to the details Jenny and I will be sure to follow up with network services and get back to you.
Likewise if anyone needs more copies please contact Network services.
Many thanks
Nick
nick@cmma.com.au
I looked through One Handed Cooks while at another newsagency and I can think of several food titles to replace with this. Checking online now I can see that everyone behind the title is promoting newsagents. I would not have early returned had I been sent stock.
Nick, I have not early returned stock, and have no plans to for 1 reason – this new magazine is Australian, and I always give Aussie publishers a go in my shop. I think over supply is better than under supply. Try getting more copies of a magazine when you need them, never easy.
I am one of the newsagents who do poster displays as it gets customers looking. The cover is soft in colour and does not stand out, so is not easily seen by those not specifically looking for this title. 26 copies is a good chunk to be noticed but 3 sales in a week when given no 1 spot isn’t great. They may have been sales to customers who follow the blog, I don’t know. I am in a regional shopping centre and I have space for posters and I know they work for us.