I caught the final episode of Recipe to Riches on Network Ten tonight and wish I had seen more of this excellent reality show. Packed in this food / cooking themed show was some excellent business information about developing commercially successful products. It’s this business side that I loved. There was excellent education about key business terms such as sell through and practical information shared about the process of bringing a product to market.
That the winning product was selected based on sales is an excellent lesson in what makes a winning product.
Too often game show winners and other business award winners are not selected based on data. A lack of transparency of process and criteria can be a turn off. Not so here. Recipe to Riches was a lesson in transparency, business education and delicious food all rolled into one.
It was a really good show from an educational POV – unfortunately I don’t think its ratings were that great.
Fantastic lessons on marketing and the technical challenges of mass producing food.
Unfortunately they didn’t go into any detail about costings or pricing which I suspect would have been an even bigger eye opener for people.
Great concept from a Woolworths perspective though. How do you introduce new and exciting products to the market at very little cost – have a dedicated TV show advertise them for you. Brilliant!