The latest issue of Enduro magazine is taking considerably more space than usual thanks to the free calendar packages wit it. While I like the idea of the gift, we have to increase space with either a second pocket next to the mag or by not using the pocket behind the mag. The publisher needs to realise that their decision has doubled the retail real estate investment that has to be made by newsagents to support this issue.
Okay, this is one title, let it slide is what some would say reading this. Newsagents carry between 700 and 1,500 titles. Multiply this type of challenge out by, say, 33% of all titles. No wonder we get frustrated. We’re taken for granted too often.
Mine went straight back because they did not fit (this is becoming a huge problem with addons on mags month after month)
Because of lack of space I remove most “FREE” stuff. Dolly and Girlfriend and the emg mag packs are consistent problems. We dont get double sales for double space (thickness or double face) which means half the margin for the space required.