We have the Pacific Magazines floor display unit at the front of the newsagency, facing into the mall and packed it with their Christmas-themed titles. As expected, this placement is working. How do we know? We count what we put in the unit. While it was working elsewhere on the shop floor, it’s working better at the front of the newsagency.
If you have one of these units, go check now and ensure you’re using it well.
I promoted this stand here – Pacific had additional stock for any newsagent who wanted to engage.
Aside from new titles, this is the only off-location cardboard display we use for magazines all year. Works wonders for moving Christmas titles