A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Selling tech stuff with magazines

cablebuddyThe team at one of my newsagencies put these cable buddies – which had not feel selling elsewhere – right next to our tech magazines. In a week we’ve moved 25% of the stock we have which is excellent given we’ve had the stock for too long elsewhere in the store.

Placement is everything. that and explaining to customers how the product works.

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magazines

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