A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Innovative card shop

cardshopI got to see The Card Shop at Brookvale in Sydney a couple of days ago. It’s a shop worth visiting if you are looking for an innovative approach to card merchandising. They are targeting a younger shopper than a newsagency and pitching to them with a value proposition – buy more cards and save. It’s an interesting model worth watching.

I think how newsagents merchandise cards needs to change. The old pocket approach is tired. It does not show off the innovation on the cover of cards we are seeing now.

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Greeting Cards

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