We are promoting Lovatts Holiday Crosswords on a floor display unit at the entrance to our main magazine aisle in our newsagency.
This high-profile placement is designed to boost sales for Lovatts Holiday Crosswords and to increase awareness of Lovatts crossword titles more broadly. Crosswords currently account for 5.37% of magazine sales and we are keen to increase this as crossword shoppers are habit shoppers and they are loyal.
This free standing floor display unit is very effective in driving impulse purchases of promoted titles. We have had to order more copies of Diabetic Living based on excellent sales last week from this same unit in this same location.