We have been selling contact lenses as part of our Halloween offer as a trial to see whether they are something we could add to our gift selection throughout the year. While sales have not been massive, just offering them has helped drive interest in Halloween more broadly and this has been commercially valuable. I think there is an opportunity to play more in this costume space. It fits well with party, cards and gifts.
Beyond the point of difference for us and our halloween offer compared to other retailers, these contact lenses challenge the perception of what a newsagency sells and I like that.