Like all newsagents, we received the discount triple pack yesterday of Woman’s Day, NW and OK.
In some situations, Bauer reduced NW supply to less than the usual sales volume, the only way a NW shopper can get the magazine is in this discount bundle pack. Did this happen to you?
Why would Bauer cut supplies of NW below what a newsagency usually sells and increase the supply of these discount magazine packs?
I don’t see the discount packs working. People at Bauer say they are working. Others in magazine publishing say that the discount packs are not working based on supermarket scan sales data with Bauer performance in supermarkets down.
All I know is that we received 37 of these discounted magazine bundles in one of my newsagencies yesterday. 37! This is nuts.
I want to grow all magazine sales and not migrate people from one title I sell to another. Also, I offer a premium service which has costs associated with it. These discount magazine packs are an additional cost to business.
I’d like to know if supermarkets, convenience stores and petrol outlets are compensated as a percentage of the discounted cover price or at the cover price of the three titles. We’ll never know for sure given the variety of stocking, pocket and other fees the majors charge to suppliers.
We need to establish a pricing model that reflects the true value of our real-estate. This is what the supermarkets have done with their fees.
Mark,
as well as doing it to NW the same thing has also happened to WD hope I run out with a reduced supply so that the bag pack is the only option for those wanting WD on NW.
Once we sell our 2 NW and 2 OK I guess we will just have to open 2 packs.
I don’t know about others but we have a lot of WDay and NIdea left each week.
6 months or so ago would always sell out. Are customers starting to tire of the trash mags?
Jenny only trouble is opening the bags the mags have NOT FOR INDIVIDUAL FOR SALE written on the cover.
bugger