We’ve sold out of this melting monsters in the run up to Halloween. It has delivered easy impulse purchases without a thought by customers. Extending the basket with a good margin product is always a pleasure.
It’s small moves like this with the right impulse purchase product that drives basket value.
Too many newsagents are looking for a big bold move they can take to make their business more successful. I think success comes from many small steps – like the right good-margin counter offer.