We regularly refresh magazine placement in our magazine department to ensure that well-known brands are well-placed. This work is don separately from putting magazines out in the morning. It’s something I usually do myself when I am in-store, to ensure that we are promoting the brands I want to promote and that they are placed to make the most of their mastheads.
The photo shows the placement of four titles in our home and living section from Thursday this week. I’m using the front two pockets to promote four key titles. Blocking the titles in this way not only supports the four titles, it also supports the section more generally since these four titles blocked in this way become a signpost for the section.
I try and block key titles like this in four or five sections. Being able to do this depends on space availability. Sometimes I will half-pocket titles to be able to do this double-pocket type of layout.
Newsagents can grow magazine sales by managing the placement of magazines outside the early morning work of putting new titles out. This activity is management activity and is best done separately as I have said.
Click on the image to see a larger version.