Okay so we sold the coffin centrepiece of our Halloween display in a couple of days so the Zombie head decanter has taken prime positioning. Damn! We’re thrilled.
The Zombie head decanter is part of a zombie range he have sourced to help us reach a broader audience with Halloween. It’s working a treat. Halloween sales are up on last year despite a bigger push from majors in our shopping centre.
Halloween is an excellent example of a traffic-generating opportunity for newsagents acting as retailers. Do Halloween right and you get excellent word of mouth and this drives valuable new traffic. Halloween traffic converts to Christmas traffic.
A modest spend of $500 on Halloween product can return $1,100 and more in direct sales and another $300 to $500 in additional product sales in a few weeks.