I urge newsagents to seek out the new Skylanders title which arrived in-store this morning and get in in a place where kids will notice it. Skylanders is a mega hit video game brand with kids. Wikipedia has good background.
If you are not sure of the interest, consider this. Skylanders generated US$1.5billion in sales over two years to mid 2013 according to The Economist.
This brand is an excellent business opportunity.