Newsagents should watch the video story produced by The Australian Financial Review on magazines. It looks at educating advertisers about readership versus sales and tracks some of the factors driving sales down.
I’d like to have seen the story cover more areas that I think are playing into sales challenges: too much range in some areas (too many imported titles), poor content and a supply model that disadvantages newsagents over other magazine retailers. I’d also like to have seen more publishers represented.