We’re promoting Hawks Premiers 2013 with newspapers and in this impulse purchase location on the way to the counter. We received a ton of stock and will give it several weeks to perform before we pull back. There has been a shift in the viable shelf life of titles like this. Years ago you’d carry them for weeks. Not today. Rent, labour and buying patterns have considerably cut their viable life for us.
Mark, who is this magazine distributed by?
Gotch.