It’s great to see Megan Gale supporting newsagents and the Astro Diaries that we have available exclusively through our channel (from Universal Magazines). As I blogged last month, these diaries came with billing delayed for the entire on-sale period.
Megan Gale’s support of us to her 90,000+ Twitter followers is on the back of other excellent traction for this product and the newsagency channel.
The supply model followed by Universal – giving newsagents more control over supply and terms that serve the sales cycle of the product – is one other publishers could follow.