OzLotteries, the online lottery agent, is set to experience even more growth as they actively promote selling the winning ticket in the winning Powerball ticket in last week’s $30 million jackpot. Their email to their customer database is appropriately happy. That you can buy a ticket in the next draw in a couple of clicks direct from the email reinforces the ease with which one can purchase lottery tickets online.
As any newsagent selling a lottery ticket winning millions will know, it can dramatically increase sales. This $30 million connected with OzLotteries will boost their sales – especially with their excellent marketing.
Mark, should Newsagents be permitted to selling Lotteries tickets online?
Amanda, why would we when it costs to do so. That is our leverage – telling the customer that it costs more online.
Mark is right – we should be considering life without lotteries and how to replace the commission with higher priced goods which return more e.g. if you make $100k
from lotteries per year you should be looking to replace that income with higher
margin profit e.g. gifts.
Times they are a changin’
Forget the margin its the Traffic that matters and that is not going to be replaced with high margin items if people are not entering your business.
Even Newsagents that don’t have Lotto I would bet are only in centres that would have another agent offering Lotto. As gift shops have feed off our traffic now Newsagents are using it to put gift shops under pressure.
I would also go as far to think that Centre Magagement will view us in a very different light without Lotteries on offer.
June, I quite like your responses and regularly giggle at some of your comments. But on this one I have to disagree.
Prices are higher on the OzLotteries site but not on the official Tatts Lotto website, so it would be incorrect to make such a statement to customers.
The question i asked is should agents be permitted to sell on-line Lotteries products.. If an agent was able to add a link to a Facebook site, I cannot see why this could not be permitted with the agent getting a commission fee for selling the product like is currently done at an in-store level.
Is this effectively what OzLotteries are doing?
Tatts are constantly defending the decision to go into 7eleven and Coles Express by claiming they are incremental sales.
Why should a current agent site be excluded from getting those incremental sales?
There is both a 7eleven and 2 Coles Express stores within 1.5km of my store, and my store is open 7am-8pm. The only opportunity for incremental sales outside of my trading hours is between 6am and 7am as this is the only time those service stations are open and I am not. Otherwise it is simple diverting traffic away from my store.
The same can be said of on-line gambling. If those type of customers know my Facebook page offers such a service, why should I not be able to service those customers and grow that part of the business? Instead currently they only have two options to gambling on-line.
Obviously this is not for everybody, just like the Home Delivery or Hubbed arguments. But some agents could add this to their business model as an opportunity.
In regard to gifts, I have one store turns over $250k and the other $175k in gifts…we changed some years ago…both are still growing, but surely will reach a peak at some stage.
So for me it was about looking at future possibilities.