Elle, the new title launched by Bauer this week is off to a slow start based on the twelve newsagencies I have spoken with. each is promoting the title in two locations including one feature position. Three reported sales and nine none. I suspect the launch media campaign is yet to kick in. Also, we received very little in the way of collateral with which to promote the title or place it on the shop floor – like the stands leading to the checkout that I saw in a Woolworths in Sydney Monday night.
Did a massive display probally the biggest i have ever done for a magazine launch and not one sale . Did anyone else blow up those huge letter , took me forever and by the time o got to the last one a bit a hole in it ,talk about being deflated . heaps of sticky tape and 10 min later it was back in action .
That would be put and not bit . Should really check what i type hey.
same here
big display
2 sales
And one of the customer that I talked into trying it came back today and said it was rubbish and bought In Style
Topped one for my sister-in-law but I guess that doesn’t count, big display but no sales.
I really don’t think it will improve, can’t think of any new mags recently that customers have got excited about. Will give AWW this space on the weekend.