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Sunday newsagency marketing tip: embrace sports finals

With winter sports finals in full swing at local and state levels, now is an ideal time for newsagents to show their colours to both support local teams and to show customers and passers-by how we can help them show their support for local teams.

From crepe paper to cardboard to balloons, newsagencies are the go to places for showing team support. But we need to promote this more.  The key to making this work for your business is to show off your engagement – in supporting a team and in showing what you have to sell and maybe the services you provide.

The newsagency channel can promote sports team support far better than the major retailers. This is an opportunity for the newsagency channel to shine. Show people your local credentials and why they should shop with you.

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marketing

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  1. Allan Wickham

    Good tip Mark, terrible choice in colours though. 2 shades of baby sh*t…..!

    3 likes

  2. Brendan

    Allan, most of Ritas’ family follow Hawthorn ……..so I just HAD to plagarise your comment on facebook.

    2 likes

  3. Peter

    Local Sport sells plenty Crepe Paper and Cardboard for my business

    0 likes

  4. Vicki

    Just had our local footy grand final, sold HEAPS of crepe and balloons. We always decorate the shop too. Looks like I’ll have to get the purple streamers out …

    0 likes

  5. allan wickham

    Spread the word Brendan.
    I really really hope the Dockers can beat the Whorks. I couldnt follow the Whorks even if they were playing the Japs on Anzac Day…..!

    1 likes

  6. Steve

    Never thought I’d be happy to see a zero stock level at GNS Perth. Having just been raided of Purple I went online to see what was available. 0 purple streamers,0 purple crepe paper,0 purple balloons. You wouldn’t believe how happy that made me.
    GO FREO!!!!

    1 likes

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