Pacific Magazines yesterday announced a sales competition for K-Zone, Total Girl and Girlfriend for newsagents who are part of their Nexus marketing program. $3,000 in cash is up for grabs.
I like that sales growth is the determining factor. I also like that there are prizes per title and for all three combined. Indeed, the combined prize is a smart move by Pacific as it gets us looking at the three titles as offering a common opportunity.
Smart newsagents will jump on the opportunity and use it to refresh their approach to these three titles while we have a different mix of customers walking past and into our newsagencies.
Fantastic incentive from Nexus. I really love the fact that the team at Nexus have carefully chosen products that tie in with a particular timing. Using kids mags to promote at school holiday time really does make sense. I for one will be having a crack at winning some cold hard cash, I hope every other Nexus member does too.
Happy selling everybody!