Several newsagents commented on Hello Kitty when the new partwork was launched recently. From what I can see in Australia and overseas Hello Kitty is alive and well. The mega-brand is being enjoyed by a new generation. But the older generation has not forgotten it by the looks of the window display I saw last week in Vans store.
As I mentioned here, we’re enjoying good success selling Hello Kitty gift lines along side the Hello Kitty partwork.
Brands are vitally important in retail and even more so in newsagencies as we transition our businesses from being general stores into more specialist focus retail outlets.