We introduced the Melissa and Doug educational classic toy range to one of my newsagencies last week and while the display oin the lease line facing into the mall looked good, I felt it could look better. Here are before and after photos. Click on them for bigger size.
Here is the display as it looked yesterday when I saw it for the first time. The product was well laid out and there was good use of the Melissa and Doug logo. Seeing it though I felt it lacked what I’d call ownership of the space for the brand.
Here is the display after we had made one change, the introduction of a black cloth backdrop covering the beanie Kids fixture behind the melissa and Doug product. This simple change makes a huge difference. Now the Melissa and Doug products own the space.
Visual merchandising is all about making the product the hero, making it stand out to shoppers in your store and walking past your store. While the only test that matters is if the product sells, it will sell if it is displayed in to sell.
Since I am not in the newsagency full time it is easy to walk in and notice things people who are there all the time may miss. I appreciate their patience and cheerfulness in letting me do this and then leave while they change things.
The first display was not bad at all but I knew it could be better. Hence the small change.
sales of melissa and Doug product are excellent. We’ve reordered.