Another magazine move we have made this week is to shift our magazines that are purchased by our older shoppers together and placed them opposite our weeklies at the entrance to the magazine aisle.
We are adding more titles here as these customers are valuable for magazines, cards and gifts. We want to better serve their needs.
This posts and others recently documenting magazine placement adjustments and our overall magazine relay strategy demonstrate our commitment to magazines. We are committed because growth is achievable. Magazine customers are vital because they shop by habit.