This in-car USB charger is another hit product we’re enjoying at the counter as we evolve further from candy ftp a broad roster of impulse purchase items priced between $3.50 and $9.99.
While not for everyone for us in a major shopping centre these products at the counter are a commercially valuable point of difference. Customer feedback is excellent too.
While we have been in this low-value high-margin impulse item space for most of this year we think it will take us another six months of so before we settle on rules for the types of products that work best for us.