This display unit of stress balls was full when placed out on Friday in one of my newsagencies. All it took was five days to sell most of the stock. Every purchase was on impulse, adding value to a visit to our business by a shopper. We’re having tremendous success in our shopping-centre based newsagencies with carefully selected impulse items from Modern Brands and Independence Studios. Even if you’re not in a group with off-invoice discounts the pricing is excellent, enabling good GP.
While this is something else we need to keep on top of, the financial return is significant if you get the product selection right for your shoppers.
I’d also note that good impulse lines promoted at the front of the store can drive new traffic, shoppers who may not usually shop a newsagency.