The latest issue of Feast magazine looks tasty and it stands out from the sea of colour that is the magazine department in a newsagency. We are promoting the magazine with food titles as well as giving it a week with our newspapers. Feast is a magazine shoppers will buy on impulse – if we put it in front of them.
Unfotunately we struggle to sell this magazine but hopefully this fantastic cover will change that.
Jenny try a different location: weeklies, the counter, newspapers. Also, if you;re in Nexus, promote it through that with an email blast.
All of the above yes and will display some inside pages also. Index photo page would make a great poster display.
Have just finished magazine stock for the day after starting at 8am this morning and the amount of stock was quite ridiculous.
Some items (from both companies) had a more than 100% increase when the titles had a returns ratio so I know that we are
being slaughtered by the distributing companies and it must be to compensate for the many closures they are getting.
If print runs remain the same (and why would the publishers change them except in an upward capacity) we can expect more of this sort of unscrupulous behaviour from the two main companies.
We had instances today – over and over – where increases were huge and there was
absolutely no data to support it.
If this continues we will be cashstrapped again by these companies and then they will want to put us on stop for not paying their outrageous bill (when we have already sent back the returns but are waiting for them to be credited).
I can’t be the only newsagent noticing this.
No June, you are not. If I usually got 2 copies, today I got 3. If I usually got 3 copies, today I got 5 – and so on. Vicious, thorough and ongoing early returns are my only option, so that is what is happening item by item.
and there are to many partworks taking up to much space. we have never had so many and all so that they can convert them to direct purchase. how do you stop partworks?
Wally
I,m finding the best way to stop partworks is have a customer for them. Just had to go and order Loco’s of the world plus backorder parts 3 & 4 because even though I sold out of part 1 & 2 with no returns the morons stopped my supply without informing me. On the flip side I’ve been grossly oversupplied with crap I can’t sell.
Wal we use a small format dump bin for a title for the first 7 – 10 days of on sale and then retreat it to inside the store if its not sold out.
@Mark
Do you still offer putaway’s for Partworks?
Yes we do.
I have no problem selling the first $3 suck you in one. It is the follow on issues when you have to return them in full and sit on them for a week until you put them on the truck. We do putaways as well but I only have 70sqm of space and not allowed over the lease line. And i dont have time to chase up orders that arent supplied cos I am on my own. Good luck Steve with those back orders. Earning per hours for those are likely to be less than the minimum wage.
Go the DOCKERS!!!!
Anyone,Anywhere,Anytime!!! I hope were both happy this afternoon Wally
Can you believe I have just sold 8 copies of current issue of Feast. Two ladies within 5 minutes of each other bought 4 copies each as there is an article on a local mushroom farm and a raspberry farm.
Last issue sold only 2, if publishers controlled supply they would be smart to increase supply to areas that feature in the issue.
We have good sales here with Australian Country Style and quite often there is a story on a local home.
Hopefully GG will have more stock!!
Great story Jenny! Isn’t it wonderful when a magazine has a story with local interest.