We’re promoting the new Peppa Pig partwork along with Peppa Pig plush and activity packs in a move that is driving sales of all products.
Our only frustration is the lack of stock of the Peppa Pig partwork. I am surprised the publisher was not more prepared for the success of this. The data on sales of Peppa products in Australia indicated the scope of the opportunity here. No matter, we’re selling all we can and reordering extra stock when it becomes available.
Peppa Pig is a good example of the value of brands in our businesses. By sourcing what we can from multiple suppliers we can leverage traffic generated by a partworks launch to drive margin dollars per sale. The result is excellent for us as it takes the small GP we make on the partworks launch issue and increases that many flow thanks to the 50% and 60% GP on the plush and other items.
This is another example of how newsagents can make money out of magazines.
Can’t order more stock till Friday so we miss Sat & Sun sales – pretty dumb move GG.
It’s only 75c profit but it is a great traffic driver for our other Peppa Pig products and todays toddlers are pretty cashed up little people.