Only newsagents in regional and rural areas have access to TV advertising that is cost effective for an individual store. Get within 250km of a capital city and the price is prohibitive.
My tip today is: shoot your own TV commercial. Stick with the 30 second limit. See how you go pitching your business in a commercial as if it was to go to air. Okay it won;’t get in a TV network – but this idea is not about that. This idea is about you nailing your message.
What is it you pitch about your business, what makes your business so compelling that they will remember the ad and visit your shop?
Preparing an ad for your business can be good for the business as it forces you to think about your business from a different perspective.
So go on, let’s see You Tube flooded with 30 second ads made in-house by newsagents. Have fun.