I like the promotion running at Newslink’s transit location outlets at the moment as it connects products from several categories, making it clear that this is a promotion by the business and not just one supplier to the business.
If you buy any two magazines you can purchase something else, chips, a book, a travel pillow or headphones, at a discount.
While all the products connected with the promotion should benefit, the business itself is the core focus as it should be with in-store promotions.
It’s rare we see a whole of business promotion in a newsagency outside the VIP and other loyalty promotions we see in newsagencies.
I also like the whole of store promotion with posters, floor decals and other collateral.