I like the tactical placement by a team member at one of my stores of the new range of Magbooks with the VTAC Guide. These Magbook titles appeal to the people buying the VTAC Guide.
Thoughtful tactical placement like this can achieve incremental business in a newsagency, using a popular seasonal title to draw attention to other titles people have not come in to purchase.
On the VTAC Guides, one of my stores sold 350 as a bulk order for a local school – very nice business and an extension of traditional back to school business.