A blog on issues affecting Australia's newsagents, media and small business generally. More ...

A different approach to displaying bulky marie claire

I like the creativity of one of the team members at one of my newsagencies in handling the bulky issue of marie claire magazine. This retail package is too bulky to fit into traditional magazine display units so we had to find way to professional represent the stock and the gift. By using the magazine, a poster, the gifts and some wrap our team member created a display in keeping with the quality of the magazine – in a location chosen to drive impulse purchases.

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magazines

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