A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Promoting Cool Knitting new title

We’re promoting the AWW Cool Knitting title from Bauer with placement in three locations including this floor display unit near the counter. We received 2o copies in a frustrating scale out. I’d prefer to see sales based replenishment used for this. A check of our sales of knitting magazines would have shown that 8 copies would have been a fairer allocation. My plan is to give it two weeks to deliver reasonable results before I start to pull back on retail space allocation.

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magazines

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