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Latest US magazine audits show shift

The latest magazine sales audit results show a decline for print and an increase for digital. AdAge has a good report including:

“Today’s report is basically a continuation of what we’ve seen over the last few years,” said Neal Lulofs, exec VP at the Alliance for Audited Media. “Digital circulation, which is a small segment overall, is growing quite rapidly. Clearly, people are buying and reading magazines on those tablets. At the same time, declining newsstand sales has been fairly consistent.”

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